Marketing Course Structure Diagram with Credits |
1st Class | ||||
|---|---|---|---|---|---|
| 2023-2024 Fall Semester | |||||
| Course Code | Course Name | Browse | T | A | ECTS |
| İŞY005 | Business Management |
 |
3 | 0 | 3 |
| MTE006 | Calculus |
|
3 | 0 | 3 |
| PZP102 | Economics |
|
3 | 0 | 3 |
| YDİ101 | Foreign Language I (English) |
|
2 | 0 | 2 |
| PZİ004 | Marketing Principles |
|
3 | 0 | 5 |
| ATİ101 | Principles of Atatürk and History of Turkish Revolution I |
|
2 | 0 | 2 |
| TDİ101 | Turkish Language I |
|
2 | 0 | 2 |
| Elective | 10 | ||||
| GSG104 | Bilgi ve İletişim Teknikleri |
|
1 | 2 | 4 |
| GNM101 | General Accounting I |
|
3 | 1 | 4 |
| YBS101 | Life Competences and Social Activities |
|
2 | 0 | 2 |
| PZP103 | Marketing Legislation |
|
2 | 0 | 4 |
| Total ECTS: | 30 | ||||
| 2023-2024 Spring Term | |||||
| Course Code | Course Name | Browse | T | A | ECTS |
| PZP209 | Consumer Behavior |
|
3 | 0 | 5 |
| YDİ102 | Foreign Language II (English) |
|
2 | 0 | 2 |
| PZP201 | Marketing Management |
|
3 | 0 | 4 |
| ATİ102 | Principles of Atatürk and History of Turkish Revolution II |
|
2 | 0 | 2 |
| PRZ207 | Retail Management and Logistics |
|
3 | 0 | 4 |
| PZP205 | Sales Management |
|
3 | 0 | 4 |
| TDİ102 | Turkish Language II |
|
2 | 0 | 2 |
| Elective | 7 | ||||
| BYP207 | Customer Relationship Management |
|
2 | 0 | 3 |
| GSS104 | Fine Arts |
|
0 | 2 | 2 |
| GNM102 | General Accounting II |
|
3 | 1 | 4 |
| İST005 | Statistics |
|
2 | 1 | 4 |
| Total ECTS: | 30 | ||||
| Total ECTS(Year): | 60 | 2nd Class | |||
| 2023-2024 Fall Semester | |||||
| Course Code | Course Name | Browse | T | A | ECTS |
| PZP319 | Electronic Marketing |
|
3 | 0 | 4 |
| PZP309 | Global Marketing |
|
3 | 0 | 5 |
| PZP311 | Marketing Communications |
|
3 | 0 | 4 |
| PZP302 | Marketing Research |
|
3 | 0 | 5 |
| PZP410 | Sales Site Planning |
|
2 | 1 | 4 |
| PZP313 | Service Marketing |
|
2 | 0 | 2 |
| Elective | 7 | ||||
| PZP317 | Brand Management |
|
2 | 0 | 3 |
| ÖMİ125 | Professional English I |
|
3 | 0 | 4 |
| Elective | 3 | ||||
| PZP317 | Brand Management |
|
2 | 0 | 3 |
| Total ECTS: | 34 | ||||
| 2023-2024 Spring Term | |||||
| Course Code | Course Name | Browse | T | A | ECTS |
| MYOSTJ01 | Internship |
|
0 | 2 | 5 |
| Elective | 25 | ||||
| PZP408 | Advertising |
|
3 | 0 | 4 |
| PZP412 | Current Topics in Marketing |
|
3 | 0 | 3 |
| GRŞ01 | Entrepreneurship |
|
2 | 0 | 3 |
| ÖMİ126 | Professional English II |
|
3 | 0 | 4 |
| PZP414 | Public Relations |
|
3 | 0 | 3 |
| AYT006 | Research Methods and Technics |
|
0 | 2 | 4 |
| PZP410 | Sales Site Planning |
|
2 | 1 | 4 |
| MYOİU01 | Workplace Application |
|
3 | 0 | 15 |
| MYOİE01 | Workplace Training |
|
2 | 0 | 10 |
| Total ECTS: | 30 | ||||
| Total ECTS(Year): | 64 | ||||