Key Learning Outcomes

1-Comprehension of legal, social and moral responsibility of business life and perception of social transformation
2-Comprehension of local, national, international, and global dimensions of marketing program
3-Comprehension of strategic, tactical and operational dimensions of marketing program
4-Marketing the marketing skills and knowledge and to apply them at least in one of the fields of production, finance, human resources and accounting.
5-Market segmentation, choosing target marketing and positioning, planning, organization, application, coordination and comprehension, describing and application of controlling functions
6-To gain entrepreneurial, lifelong learning behavior which is open to innovation and change
7-To have quality awareness, do the work in high quality and to conclude the process.
8-To have the necessary communication skills for self-expression and representing the institution
9-To understand, describe and use basic concepts of marketing.
10-To understand establishing of market and marketing environment, analyzing and designing at the organizational level.
11-To work with teams within the discipline and among the disciplines
12-Using contemporary methods and business technology, especially analytical thinking and information technology.